Branded Content — Frances Solá-Santiago

Content Creation + Strategy

I have created content and developed strategy for clients in the fashion, beauty, lifestyle, food, finance, public health, politics, and telecommunications sectors for nearly five years in both a full-time and freelance capacity. Some of my employers include Hawkfish and GFR Media.

Case Studies

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Tous

I co-produced a three-part video series with Tous, featuring Puerto Rican influencer Frances Estrada of The Pecking Order. The series showcased Tous’ holiday collection in three settings: after-work hang, weekend getaway, and New Year’s Eve.

Video Views: 300k

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Emperifollá

In collaboration with The National Puerto Rican Parade, we created a video about the meaning of clothes worn in bomba dancing. The video was a finalist in the 2020 Bowery Awards for Best Editing.

Video Views: 219k

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Letras con Tacones

I produced, shot, and edited a one-time video in collaboration with Puerto Rican influencer Paola Colón of Letras Con Tacones. Colón’s goal was to showcase three summer looks through a video.

Video views: 1.7k

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The Curly Bella

I produced, shot, and edited a video for Puerto Rican influencer The Curly Bella, in collaboration with Palmer’s. Her goal was to show how she uses Palmer’s products to get her hair summer-ready.